Pfister Unveils Striking New Collections and Innovations at Kitchen & Bath Industry Show

Feb 2, 2018

Leading Brand Delivers Unsurpassed Fashion and Function with New Designs and First-to-Market Technologies

ORLANDO, FLA.,—Jan. 9, 2018— Pfister, an industry leader in plumbing fixtures and a brand known for thoughtful design, today introduced an array of design-forward collections at KBIS booth #W1313. The debut included the new Rhen, Gattinara and Vitrina bath collections; cutting-edge showerhead technologies; and brand-new finish options. Each of these introductions represents Pfister’s unwavering commitment to pushing the boundaries of design and innovation. 

“We pride ourselves in continually elevating the bar for water fixtures with beautiful, standout product collections that make a true statement in the customer’s home,” said Jamie Dorman, Group Marketing Manager Wholsesale for Pfister, Spectrum Brands, Inc. – Hardware and Home Improvement Division. “The stunning Rhen collection exudes grace and elegance as it imitates the movement of fabric, while Gattinara offers a bold, modern aesthetic and Vitrina echoes seagulls in flight. Each of these uniquely inspired designs embodies a personality all its own. We are thrilled to introduce them at KBIS.”

Pfister’s showcase also invited visitors to participate in a social media fundraiser to support the Surfrider Foundation. For every attendee who posted a selfie at the booth with the KBIS hashtag #PfisterForGood, Pfister will donate $10 to Surfrider. Dedicated to excellence beyond design, within its communities, Pfister chose to support the Surfrider Foundation because of its shared attitude, culture and care with all things related to clean water—coastal cleanup, pollution prevention, long-term water supply, and preservation of coastal areas.


Rhen, Pfister’s newest bath collection launching in Fall 2018, is inspired by the graceful movement of fabric and the alluring curvatures of an hourglass. With more than 100 new items exuding this fluid elegance, Rhen stands apart in a way no other faucet design has before. The collection’s initial muse was the shape of a vintage wedding gown interwoven with the flow of contemporary ballet costumes. At the early stages of the development process, Pfister’s designer studied fabrics to capture the organic movement of the drapery details and then integrated the fluid motion of fabric into the Rhen collection.

With Rhen, Pfister also revealed the novel peek-a-boo trough. Unlike standard troughs, Rhen’s petite spout seamlessly delivers water that follows its graceful curvature. This unique interpretation of the classic trough coyly gives the user a peek into the waterway.

Rhen products and accessories include faucets, bathing and showering products, as well as bath accessories. Each piece embodies the sculpturesque design, artisan craftsmanship and attention to detail that work together to give this regal collection its breathtaking effect. Finishes for Rhen include polished chrome, brushed nickel, matte black and brushed gold. 


Available in the summer of 2018, the new, extensive FORTIS Gattinara and Vitrina bath collections will include showering products, roman tubs and accessories. The Gattinara collection was designed from the concept of organic flowing water from the rocks one would find in the crisp, clean streams and lakes near the Italian Alps. The Gattinara is a new take on a trough faucet with the mechanism for the trough becoming central to the design of the faucet itself. The name comes from the northern Italian wine region of Gattinara, which produces bold, red wines that evoke the bold, modern aesthetic and natural beauty of the faucet.

The Vitrina collection was inspired by the flowing shape of seagulls in flight. In the lake district of Northern Italy, seagulls will follow the small boats each day as they leave the dock to fish for the daily catch. The designer was inspired by these birds’ fluidity and the profiles of their wings to create a collection that feels like it could take flight in spite of its brass construction. The name Vitrina means “window” and evokes the image of Lake Orta with its clear-as-glass surface.

The FORTIS line is exclusive to Ferguson in the US. These collections will appear in Ferguson showrooms starting in 2018.


Pfister proudly introduced two, all-new showerhead technologies: ThermoForce™ and HydroFuse™. ThermoForce™ technology heightens the showering experience by providing the perfect coverage, force and heat retention for water flow. ThermoForce™ is a specially engineered system of four spray nozzles that enhances coverage by creating intersecting cone-shaped streams that provide 320 percent more coverage for a satisfying drenching effect. (Coverage is measured in accordance with EPA WaterSense Specifications for Showerheads.) The technology optimizes heat through larger nozzle openings that allow for larger droplets—which retain heat longer—resulting in an invigorating shower. Lastly, ThermoForce™ expertly regulates water pressure to strike an optimal balance between water conservation and an invigorating, luxurious experience. 

HydroFuse™ creates a spectacular showcase of water. Strategically placed directional nozzles create a dramatic mesh-like spray pattern inspired by the architecture of London’s King’s Cross railway station. The streams and center nozzle were engineered to create geometric patterns before they elegantly collide. The collision breaks up the water streams into large drenching droplets that retain their soothing temperature longer and offer an increase in coverage.


Pfister’s showroom is further expanding its range of finishes with the addition of brushed gold. Showcasing a sophisticated luster with a flair of luxury, the brushed gold finish answers the significant style comeback of warm and opulent finishes, as well as the shift in style preferences toward gold-hued details. Pfister’s brushed gold is available in two collections, Park Ave and Contempra, and will be available in the new Rhen collection.

To satisfy the growing demand for matte black finishes, Pfister is expanding this existing finish in various kitchen and bath collections, including the new Stellen pull-down faucet and the new Rhen collection, as well as the new Deckard collection. 
To learn more about Pfister and its portfolio of styles, technologies and finishes, please visit


Pfister is part of Hardware and Home Improvement (HHI), a major manufacturer and supplier of residential locksets, residential builders’ hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Stanley®, FANAL®, Pfister® and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders’ hardware (National Hardware), and #3 in U.S. retail plumbing (Pfister). Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia. 

HHI is a division of Spectrum Brands Holdings, Inc. Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents, and auto care products. Spectrum Brands employs nearly 18,000 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.
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