Press Room
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Media Contact
Danyel Tiefenbacher
Pfister Brand Manager
(949) 672-4000
danyel.tiefenbacher@spectrumbrands.com
Press Releases
Trend Bathroom Design Inspires Pfister’s® New Line of Free-Standing Tub Fillers
Nov 20, 2014
LAKE FOREST, Calif.—November 20, 2014—According to the National Kitchen and Bath Association 2014 Kitchen and Bath Design Trends Survey, free-standing tubs are making a comeback in bathroom design.1 In the survey, 64 percent of NKBA designers specified a soaking tub in a master bath, with preferences leaning toward free-standing, non-jetted tubs. In line with this design trend, Pfister® is launching its first line of free-standing tub fillers.
New York designer Kent Brasloff states that free-standing tubs have largely been exclusively a high-ticket item, but are now appearing in more and more homes.2 Pfister’s free-standing tub fillers provide the benefits consumers are seeking, including strong transitional and traditional designs, all-brass construction and a price point that makes this trend approachable for most homeowners coveting the new look.
“We found that the trend in bathrooms is no longer a drop-in Roman tub; instead, it’s a free-standing model,” said Jamie Dorman, Group Marketing Manager at Pfister. “These tubs are now being incorporated into even the most modern of bathroom designs. We knew our customers would want Pfister’s design expertise in this new category to produce a product that can serve a range of styles.”
The installation of a traditional, porcelain clawfoot tub would require significant construction upgrades to the home, but the advent of a new range of acrylic free-standing tubs provide more design options for the homeowner, without the hassle of reinforcing the floor to withstand excess weight. Now that the acrylic tub is free from these restrictions, plumbing solutions are necessary to pair with these new styles. Pfister’s free-standing tub fillers will feature four finishes and two distinct styles to match the design of the tubs.
As quoted in a Wall Street Journal article, NKBA President John Petrie says that of the designers who belong to NKBA, more than 60 percent polled in a 2013 report said they ordered free-standing tubs for bathroom projects, with their choices "trending toward contemporary and transitional styles," rather than antique looks.3 Pfister’s tub filler line was designed to meet these diverse needs with cost-effective options and a variety of styles to match different design aesthetics.
Pfister’s free-standing tub fillers will be available in April 2015 in multiple versions, including a traditional option on double legs and a transitional to soft modern option for the on-trend designs seen in the marketplace. Each style comes in four finishes: chrome, polished nickel, brushed nickel and Tuscan bronze. The tub fillers can be found in kitchen and bath showrooms across the United States, including Ferguson®, and will range in price from $799 to $1,450. Visit www.pfisterfaucets.com for more information.
1 http://www.nkba.org/Libraries/Public_Documents/NR_2014_Bathroom_Design_Trends_Announced_by_NKBA_2.sflb.ashx
2 http://www.bobvila.com/articles/free-standing-bathtubs/
3 http://online.wsj.com/articles/dreaming-of-a-freestanding-tub-1408721409
HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Spectrum Brands employs over 13,500 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.
Brand Manager
949-672-4000
danyel.tiefenbacher@spectrumhhi.com
New York designer Kent Brasloff states that free-standing tubs have largely been exclusively a high-ticket item, but are now appearing in more and more homes.2 Pfister’s free-standing tub fillers provide the benefits consumers are seeking, including strong transitional and traditional designs, all-brass construction and a price point that makes this trend approachable for most homeowners coveting the new look.
“We found that the trend in bathrooms is no longer a drop-in Roman tub; instead, it’s a free-standing model,” said Jamie Dorman, Group Marketing Manager at Pfister. “These tubs are now being incorporated into even the most modern of bathroom designs. We knew our customers would want Pfister’s design expertise in this new category to produce a product that can serve a range of styles.”
The installation of a traditional, porcelain clawfoot tub would require significant construction upgrades to the home, but the advent of a new range of acrylic free-standing tubs provide more design options for the homeowner, without the hassle of reinforcing the floor to withstand excess weight. Now that the acrylic tub is free from these restrictions, plumbing solutions are necessary to pair with these new styles. Pfister’s free-standing tub fillers will feature four finishes and two distinct styles to match the design of the tubs.
As quoted in a Wall Street Journal article, NKBA President John Petrie says that of the designers who belong to NKBA, more than 60 percent polled in a 2013 report said they ordered free-standing tubs for bathroom projects, with their choices "trending toward contemporary and transitional styles," rather than antique looks.3 Pfister’s tub filler line was designed to meet these diverse needs with cost-effective options and a variety of styles to match different design aesthetics.
Pfister’s free-standing tub fillers will be available in April 2015 in multiple versions, including a traditional option on double legs and a transitional to soft modern option for the on-trend designs seen in the marketplace. Each style comes in four finishes: chrome, polished nickel, brushed nickel and Tuscan bronze. The tub fillers can be found in kitchen and bath showrooms across the United States, including Ferguson®, and will range in price from $799 to $1,450. Visit www.pfisterfaucets.com for more information.
1 http://www.nkba.org/Libraries/Public_Documents/NR_2014_Bathroom_Design_Trends_Announced_by_NKBA_2.sflb.ashx
2 http://www.bobvila.com/articles/free-standing-bathtubs/
3 http://online.wsj.com/articles/dreaming-of-a-freestanding-tub-1408721409
About Pfister
Pfister is part of Hardware and Home Improvement (HHI), a major manufacturer and supplier of residential locksets, residential builders’ hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders’ hardware (Stanley-National Hardware), #2 in Mexico residential hardware (Fanal), and #3 in U.S. retail plumbing (Pfister). Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia.HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Spectrum Brands employs over 13,500 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.
Media Contact
Danyel TiefenbacherBrand Manager
949-672-4000
danyel.tiefenbacher@spectrumhhi.com